Virtual Venue at World Football Summit Riyadh 2025


After an unforgettable experience last year in Jeddah, we’re thrilled to be back, this time at Malfa Hall, Misk City, meeting one-to-one with event organizers, clubs, federations, leagues and partners shaping football’s next decade. On December 10 & 11 of 2025, the hottest in the football industry will converge in World Football Summit Riyadh. And Virtual Venue is proud to contribute to that vision with cutting-edge event technology designed for the future of football.
World Football Summit Riyadh is one of our most impactful events of the year, reliably generating strong ROI thanks to its concentrated community of senior decision-makers.

Joining us this year are Managing Partners Sandro Batista and Vasco Pinheiro, as well as Sales Executive Filipe Santos. Virtual Venue will host a booth at WFS Riyadh, where you can expect real-time demos of our collaborative event-planning platform, recently upgraded with a major new release. Built for the real-world complexity of major sports events in 2025 and beyond, Virtual Venue goes beyond point solutions by unifying mapping, collaboration, operations, and reporting in a single, integrated collaborative workspace.
✅ Venue Mapping
Venue mapping is the starting line, not the finish. Alongside rich, layered site maps, Virtual Venue blends Google base maps with 360º panoramic imagery so planners can “walk” a stadium or precinct remotely, gaining the on-the-ground context needed to make confident layout and logistics decisions.
✅ Security and Risk Management
Security doesn’t live in a silo. Virtual Venue connects incident logging, crowd movement, traffic plans, and live monitoring within the broader operational picture, so safety, risk and readiness are managed where decisions actually happen.
✅ Venue Operations
Operations span the entire lifecycle. From bid-stage scoping and infrastructure planning to compliance, delivery, and post-event debriefs, Virtual Venue keeps every phase aligned and auditable, supporting repeatable excellence across events, not just a single game day.
✅ Team Collaboration
This is a live digital twin, not a file repository. Broadcasters, vendors, security, and venue teams work in one always-up-to-date environment, reducing back-and-forth, eliminating version drift, and turning approvals into a fast, transparent workflow.
✅ Event Planning
Most tools optimize a moment. Virtual Venue orchestrates the journey, people, places, assets, and processes, so organizations running large, multi-stakeholder events can scale with consistency and control
Virtual Venue unifies teams in a single, map-centric workspace so decisions happen with context and confidence. Leaders gain real-time visibility, reduce risk, and accelerate time-to-market. The impact is tangible: fewer site trips, less paper, tighter security/permissions, and a single source of truth across stakeholders.
Key benefits our customers consistently mention:

If you’re attending World Football Summi Riyadh, come by our booth at Malfa Hall, Misk City for a live demo. We’ll show how leading organizers such as FIBA and CONCACAF, are using Virtual Venue to run complex events with more speed, control, and sustainability and how your team can do the same.
Book a demo or schedule a meeting in advance so we can tailor the session to you!
World Football Summit is the leading football innovation conference for football’s decision-makers with premium networking and industry benchmarks like the World Football Summi Awards. In 2025, World Football Summit spanned multiple flagship editions across Bilbao (Women’s Football Summit), Rabat, Monterrey, Hong Kong, Madrid and now Riyadh, bringing clubs, leagues, brands, investors, and policymakers together to shape the sport’s future. Past lineups have featured icons and executives such as Fabio Cannavaro, Rio Ferdinand, Carles Puyol and Javier Zanetti, underscoring WFS’s blend of boardroom insight and football star power.
Grab a time on our calendar and we’ll tailor the conversation to your needs.
Book a demoWorld Football Summit Riyadh is part of the global World Football Summit series, one of the leading conference platforms for the football industry. It gathers senior decision-makers from clubs, leagues, federations, brands, investors, and service providers to discuss the future of the game, share best practices, and unlock new business opportunities.
Virtual Venue will be at World Football Summit Riyadh on December 10–11, 2025, at Malfa Hall, Misk City. Our team will host a booth where attendees can watch live demos, book one-to-one meetings, and explore how our event-planning platform supports complex football events from bid stage through match day.
At our booth, you’ll see how Virtual Venue:
You’ll leave with a clear view of how the platform can map your own venues and workflows.
You’ll get the most value from a demo if you are:
If you’re running large or growing football events and feel your current tools are fragmented or manual, a Virtual Venue session is a strong fit.
Virtual Venue helps organizations run events that are faster, smarter and greener by:
Latests from our Blog