Focus BC is part of the FIFA World Cup 2030 bid

On March 19, it was announced that Portugal, Spain, and Morocco are working on a joint bid for the FIFA World Cup 2030 🏆 During the press conference at Cidade do Futebol in Oeiras, the home of FPF – Federação Portuguesa de Futebol, key members of the Bid Committee shared their vision for the World Cup. Focus BC is proud to contribute to this ambitious project through Virtual Venue.

Virtual Venue is a collaborative platform that helps organizers plan and deliver events more efficiently by bringing teams together in a single digital space. From the bidding stage through to match day, we enable project teams to keep the full vision alive every step of the way.

One of the main objectives of this bid is to set new environmental standards, something we always strive to achieve ourselves. Virtual Venue can decrease costs and carbon footprint through the use of digital twin technology and virtual tours, allowing project teams to plan events remotely. See how digital twins are changing stadium planning.

The platform also promotes inclusivity by ensuring equal access to information for all team members, regardless of location, and strengthens governance by embedding transparency, compliance, and accountability into every process. In this way, Virtual Venue delivers clear environmental, social, and governance impact for the organizations that adopt it.

For more information about Yalla Vamos 2023 and the FIFA World Cup 2030 bid, visit 🔎 instagram.com/yallavamos2030.

What is the FIFA World Cup?

The FIFA World Cup is the world’s most prestigious international football tournament, held every four years and watched by billions of fans across the globe. Organised by FIFA (Fédération Internationale de Football Association), it unites 48 national teams for a month-long celebration of football, culture and global connection. Beyond the pitch, the tournament drives impact on tourism, infrastructure, sustainability and international relations.

The 2030 edition carries special significance, marking 100 years since the inaugural World Cup in Uruguay in 1930. To honour this legacy, Portugal, Spain and Morocco have submitted a joint bid to host the tournament, spanning two continents and showcasing diverse cultures.

Announced at a press event at the Portuguese Football Federation’s headquarters, this bid aims to set new standards in inclusivity, sustainability and innovation. And at the heart of this mission is a powerful digital tool: Virtual Venue by Focus BC.

Virtual Venue: transforming how global events are planned

‍Virtual Venue is a collaborative planning platform that enables international project teams to work seamlessly in a shared digital space. It is already trusted by major organizations such as FIFA, UEFA, FIBA, and FPF to deliver large-scale sports events efficiently and sustainably.

What does Virtual Venue do?

• Enables remote event planning through digital twin technology
• Provides virtual tours of stadiums, infrastructure, and venues
• Brings all stakeholders into one unified environment
• Supports real-time collaboration across locations
• Facilitates faster, more informed decisions with better visualization

By adopting Virtual Venue, organizers reduce the need for repeated site visits, physical documents, and fragmented communication. The result is cost savings, greater agility, and a lower environmental footprint.

Environmental impact: planning with purpose‍

A central pillar of the 2030 bid is sustainability. Virtual Venue supports this goal by dramatically reducing the environmental cost of event planning.

Key sustainability benefits:

• Fewer flights and physical meetings lead to lower carbon emissions
• Digital workflows replace paper-heavy processes
• Virtual simulations optimize logistics, avoiding waste and overbuilding
• Ongoing adjustments can be made digitally, without onsite disruption

The 2030 bid is about setting a new benchmark for how sustainable major sports events can be, and Virtual Venue is helping make that vision possible.