Virtual Venue and Arena Events Partnership For Sports Competitions

We are thrilled to announce our partnership with Arena Events+Venues to deliver cutting-edge event planning and venue operation services. Building on a strong, existing collaboration, this new partnership combines Arena Events+Venues' operational expertise with Virtual Venue's innovative software platform to revolutionize how prestigious competitions are planned and executed.

“We are excited to partner with Focus BC as the official collaborator for managing and executing operational planning, alongside other advanced tools, on the Virtual Venue platform. With our extensive expertise in organizing world-class sports events, combined with the innovative capabilities of the Virtual Venue interface, we are poised to bring transformative change to the industry.” André Frota, Arena EV's Sports Architecture Lead for Middle East, Europe, and North America.

Our first project together kicks off with a commitment to support two flagship events: the CONCACAF Gold Cup and the CONCACAF Nations League. In the initial phase, the Virtual Venue platform will be utilized primarily by the Arena Events+Venues to gather all the relevant information about the venues and event details. Over time, CONCACAF members will also gain direct access to the platform, empowering them to consult and edit all relevant information through seamless, real-time online collaboration.

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We are proud to collaborate with Arena Events+Venues to set new benchmarks for innovation and excellence in the sports industry. Together, we aim to elevate the experience for everyone involved, from the organizers and teams to the players and fans.

Here’s how Virtual Venue and Arena Events+Venues are driving impact:

Empowering event organizers with real-time access

As the system scales, CONCACAF member organizations will also gain direct access to the platform. This shift allows organizers not only to consult real-time information but also to contribute, edit, and collaborate directly within the system. It streamlines communication and eliminates outdated manual workflows. This capability is especially valuable for complex, multi-location events where agility and accuracy are critical.

Enhancing collaboration through technology

A key goal of this partnership is embedding technology into the operational backbone of sports events. By integrating Virtual Venue’s platform into Arena’s workflows, the teams are enabling a more collaborative and adaptive approach to managing event logistics.

This real-time model ensures everyone involved, from local venue managers to international governing bodies, works from the same set of data. Miscommunication is minimized, planning becomes more agile, and execution is smoother and more efficient.

A future-ready approach

In an industry where last-minute changes are the norm, the ability to adapt quickly is invaluable. Virtual Venue provides a digital interface that simplifies updates, notifications, and approvals across stakeholders. This level of transparency and accessibility is redefining how sports events are planned and delivered.

Commitment to innovation and excellence

Virtual Venue and Arena Events+Venues share a mission is to elevate standards in sports event management. Their combined expertise spans continents and includes some of the most high-profile sporting events in the world. Together, they are setting a new benchmark for how digital tools enhance real-world logistics and execution.

Focused on impact and value

This collaboration is not just about efficiency. It is also about improving the experience for every stakeholder: event organizers, sponsors, media teams, athletes, and fans. By delivering greater clarity, consistency, and flexibility, the partnership creates tangible value at every level of the event ecosystem.