Virtual Venue at Leaders Week London 2025

From September 29 to October 2, over 3,000 senior executives from the global sports business industry will gather in London for Leaders Week, a four-day celebration of networking, innovation, and insight in the sports industry.

As we expand our footprint across the world’s leading sports events, we’re excited to debut at Leaders Week London 2025 and connect with key decision-makers shaping the future of sports, especially in the world of event planning and competition delivery!

Why Leaders Week London?

Leaders Week London is a global gathering of elite minds in sport. With a focus on transformation, technology, and trends that are defining the next decade, the event provides the ideal stage for Virtual Venue to showcase how we empower organizations to plan and deliver smarter, greener, and more connected events.

For us, this marks an important strategic move: expanding beyond footbal events to support a broader spectrum of the sports industry, from multi-sport events and federations, to professional clubs and infrastructure operators.

What Virtual Venue Brings to the Table

• Live demos of our platform in action;
• Success stories from UEFA, FIFA, FIBA, The FA, CONCACAF and more;
• Insights on how our platform reduces operational friction, site visits, and carbon emissions.

Our platform is already supporting the full lifecycle of event planning, from bidding and venue tours to matchday execution and handovers. We’ll be on hand to show how you can reduce costs, streamline collaboration, and raise the bar on sustainability in sports events.

Planning for the Future of Sports Events

Whether you're organizing a multi-sport festival, a global tournament, a major club match, a WWE-style spectacle or an international eSports competition, the complexity of event planning is growing. New formats, rising fan expectations, and multi-stakeholder coordination demand smarter infrastructure, better data, and more agile planning systems.

Virtual Venue is built to meet these challenges head-on:

• Immersive 360° virtual site visits to reduce on-site travel;
• Collaborative map-based tools for real-time alignment;
• KPI dashboards and incident management for complete operational control;
• Reusable event plans and digital twin overlays to streamline future planning.

By adopting a digital-first mindset, sports organizations can improve productivity, reduce carbon footprint, and deliver flawless experiences at scale.

See You at Leaders Week London

This year, Virtual Venue is making a statement: we’re here to support every sport, every city, and every team aiming to elevate their event execution.