Clubs today face rising expectations from fans, sponsors, and broadcasters. Every match, activation, or concert must be delivered smoothly, efficiently, and safely. But without centralized planning tools, minor issues escalate and valuable opportunities are missed.
Virtual Venue gives clubs a live, visual platform to manage matchdays, stadium operations and commercial events, with precision and confidence.
Virtual Venue simplifies planning, reduces site visits, and unlocks more value from existing infrastructure.
Smarter Matchday Planning
Coordinate logistics, hospitality and operations with one centralized platform, fewer silos, fewer surprises.
Maximized Venue Utilization
Host concerts, corporate events, and bookings without interfering with sports team priorities.
Reduced Operational Headaches
Cut down on endless email chains and miscommunication with shared, visual plans across all stakeholders.
Remote Stakeholder Alignment
Use 360º panoramas and interactive maps to share a clear, structured view of your stadium with external stakeholders, enabling remote understanding.
Bring consistency to planning across teams, departments, and seasons for long-term efficiency.


Pre-event Setup
Design layouts, allocate responsibilities, and align internal teams and external partners on a single platform.
Live Matchday Operations
Monitor progress, track incidents, and resolve issues in real time with complete visibility for ops leads.
Post-event Wrap-Up
Inspect facilities, log any issues, and generate detailed reports to inform future events and maintain high operational standards.
More Events, No Disruption
Expand your event calendar with concerts, sponsor activations, or rentals, while keeping matchday operations and team routines fully protected.
From domestic matches to high-profile events, clubs across Europe rely on Virtual Venue to optimise planning and elevate delivery.
“We’re under pressure to host more events, but can’t afford disruptions to training or matchday routines.”
“Every new event feels like starting from scratch. We can’t reuse what we’ve done before.”
“We don't have visibility into what's happening across all our venues and sites, especially outside of matchdays.”
No. Virtual Venue is scalable for clubs and sports teams of all sizes, from elite organizations to university teams.
Absolutely. Plan and manage concerts, conferences, community events, or sponsor activations using the same platform.
By planning all matchday and non-matchday activities in one place, you can ensure events don’t overlap or interfere with team operations.
Yes. Virtual Venue lets you copy and adapt overlays, asset requests, and workflows across seasons or events, saving time and improving consistency.
Very easy. Users see only the tools and sites relevant to them, and most can start using it without training or technical skills.
Yes. Virtual Venue integrates easily with access control, ticketing, broadcast systems, and other infrastructure via our secure API.
Unlock the full value of your club’s infrastructure. Virtual Venue helps you simplify operations, delight fans and drive revenue with every event.
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