Event Management Software for Clubs

Plan smarter matchdays and maximise your stadium’s potential

Clubs today face rising expectations from fans, sponsors, and broadcasters. Every match, activation, or concert must be delivered smoothly, efficiently, and safely. But without centralized planning tools, minor issues escalate and valuable opportunities are missed.

Virtual Venue gives clubs a live, visual platform to manage matchdays, stadium operations and commercial events, with precision and confidence.

Virtual Venue simplifies planning, reduces site visits, and unlocks more value from existing infrastructure.

Why clubs use Virtual Venue


Smarter Matchday Planning

Coordinate logistics, hospitality and operations with one centralized platform, fewer silos, fewer surprises.


Maximized Venue Utilization

Host concerts, corporate events, and bookings without interfering with sports team priorities.


Reduced Operational Headaches

Cut down on endless email chains and miscommunication with shared, visual plans across all stakeholders.

Remote Stakeholder Alignment

Use 360º panoramas and interactive maps to share a clear, structured view of your stadium with external stakeholders, enabling remote understanding.

Bring consistency to planning across teams, departments, and seasons for long-term efficiency.

Matchday and beyond with total stadium control


Pre-event Setup

Design layouts, allocate responsibilities, and align internal teams and external partners on a single platform.


Live Matchday Operations

Monitor progress, track incidents, and resolve issues in real time with complete visibility for ops leads.


Post-event Wrap-Up

Inspect facilities, log any issues, and generate detailed reports to inform future events and maintain high operational standards.


More Events, No Disruption

Expand your event calendar with concerts, sponsor activations, or rentals, while keeping matchday operations and team routines fully protected.

What Virtual Venue offers

Trusted by top-tier football clubs

From domestic matches to high-profile events, clubs across Europe rely on Virtual Venue to optimise planning and elevate delivery.

Challenges We Solve for You

“We’re under pressure to host more events, but can’t afford disruptions to training or matchday routines.”‍

“Every new event feels like starting from scratch. We can’t reuse what we’ve done before.”‍

“We don't have visibility into what's happening across all our venues and sites, especially outside of matchdays.”

Frequently Asked Questions related to clubs and sports teams


Do I need to be a top-tier club to use Virtual Venue?

No. Virtual Venue is scalable for clubs and sports teams of all sizes, from elite organizations to university teams.


Can we use it to plan non-matchday events too?

Absolutely. Plan and manage concerts, conferences, community events, or sponsor activations using the same platform.


How does it help avoid conflicts with sports team schedules?

By planning all matchday and non-matchday activities in one place, you can ensure events don’t overlap or interfere with team operations.


Can we reuse plans from previous events or seasons?

Yes. Virtual Venue lets you copy and adapt overlays, asset requests, and workflows across seasons or events, saving time and improving consistency.


How easy is it to onboard our team or external partners?

Very easy. Users see only the tools and sites relevant to them, and most can start using it without training or technical skills.


Can Virtual Venue connect with our existing systems (e.g. ticketing or CCTV)?

Yes. Virtual Venue integrates easily with access control, ticketing, broadcast systems, and other infrastructure via our secure API.

Unlock the full value of your club’s infrastructure. Virtual Venue helps you simplify operations, delight fans and drive revenue with every event.

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