Virtual Venue at World Football Summit Madrid 2025

On October 15 & 16, the world of football turns its attention to Madrid, where innovation, leadership and technology come together at World Football Summit Madrid. And once again, Virtual Venue is proud to be there.

As the sport continues to evolve, WFS Madrid serves as a key gathering point for clubs, federations, brands, and solution providers driving football forward. We’re excited to share how our platform is empowering organizations to plan world-class sports events: faster, smarter, greener, and with more control.

Why Virtual Venue is Back at WFS

We return to WFS not just as a participant, but as a long-term partner. Being part of World Football Summit has played a key role in growing the public awareness of our brand and deepening our connection with industry decision-makers.

At this year’s event, we’ll demonstrate how Virtual Venue supports the entire lifecycle of football events, from early-stage bidding to match day operations. Our platform enables real-time collaboration and remote planning, which means teams can significantly reduce the need for costly and time-consuming site visits. This not only lowers operational expenses but also helps organizations cut their carbon footprint, aligning with broader sustainability goals. By bringing all stakeholders into a single digital space, Virtual Venue also empowers decision-makers with access to real-time KPIs and dashboards, ensuring they have the clarity and control needed to plan and execute world-class events with confidence.

And we’re not stopping there… We’ll also be showcasing the upcoming features and improvements in Virtual Venue’s newest update:

• Even faster loading of maps and overlays in Portal
• Insertion of accurate-sized objects
• AutoCAD imports for layers and objects
• Map-based comments for smoother collaboration

Attendees at WFS Madrid can look forward to an engaging and hands-on experience with Virtual Venue. We’ll be hosting live demos of our collaborative planning platform, giving visitors the chance to see firsthand how it transforms the way football events are organized and delivered. In addition, we’ll be sharing success stories from leading organizations such as UEFA, FIFA, FIBA, The FA, RFEF, CONCACAF, CONMEBOL and more.

The event offers the perfect opportunity to connect face-to-face with our team at the booth and during networking sessions, where we’ll be ready to answer questions, exchange insights, and explore new opportunities for collaboration.

Madrid is the Perfect Host for WFS Madrid

Madrid isn't just another city on the football map. It’s a living, breathing symbol of football’s past, present and future. From the legacy of Real Madrid and Atlético de Madrid to its world-class stadiums and unforgettable matchdays, this city has long played host to football’s most iconic moments. Whether it’s a Champions League final or a derby that stops the city, this is a place that sets the stage for greatness.

And in 2025, all eyes are on one stadium in particular. The newly transformed Santiago Bernabéu is turning heads around the world. After five years of visionary upgrades, the Bernabéu has returned as one of the most advanced stadiums ever seen. With its fully retractable roof and pitch, climate-controlled turf storage, and futuristic metallic façade, it’s not just keeping up with the future, it’s defining it.

This is a venue built for more than football. It’s ready for concerts, cultural events, and immersive experiences that go far beyond match day. It stands as a model for how iconic venues can stay relevant, dynamic and commercially strong.

These are exactly the challenges that Virtual Venue helps operational teams navigate every day. It’s not just a tool. It’s the clarity, speed, and control that teams need to deliver, all in one collaborative space.

See You Soon in Madrid on October 15 & 16

As one of football’s most iconic cities, Madrid is the ideal host for conversations about the sport’s future. A global hub for football culture, strategy and innovation, and a perfect setting for forward-thinking brands like Virtual Venue shaping what comes next.